A good promotional film needs good planning

A good promotional film needs good planning

The early planning of an excellent promotional film is very important. A good idea plays a very important role in the whole film. In the whole planning process, the planning manuscript of the promotional film is the performance of the overall idea. A good manuscript will make the promotional film more prominent and eye-catching. As an excellent planner, it is necessary to have professional quality to write a manuscript well. Today I'll share with you how to write the manuscript of the promotional film.

The first thing is to have a good guidance. A good planning document should be instructive, guide customers to understand the idea, guide the audience to understand the internal of the enterprise and discover the highlights of the product. Make the expression of words more powerful, make the viewer have a strong interest in the enterprise, and then achieve its publicity intention.

Second, we should pay attention to the key points. It is to focus on the introduction of things that customers are interested in, such as enterprise strength, product performance, enterprise quality and so on. In the preliminary planning, the manuscript should catch the customer's mind, show his hobby points in an almost perfect way, and arouse the customer's curious mind.

Third, we should pay attention to the beauty of image and aftertaste. It is to give people an imaginary space and create an atmosphere for people to imagine and aftertaste through the rendering of words. Such written expression can often make the enterprise publicity film more cohesive and deepen the image of the enterprise.

The fourth is the text, that is, the number of words matched. According to the customer's needs, use the corresponding numbers to express, so that the dubbing can be conveyed at a normal speed.

In the production of enterprise promotional films, the planning manuscripts are different due to occupation, but most excellent promotional film manuscripts need to have the above four elements. In order to make more excellent promotional films and advertising films, we need continuous efforts and inventions to make the manuscripts useless.