What are the principles of advertising poster design?

What are the principles of advertising poster design?

Today's advertising plays a very important role in life. Good advertising poster design can bring a lot of benefits to enterprises, so many enterprises also attach great importance to advertising poster design. As a designer of the company, what principles and elements should be understood when designing advertising posters? Let's have a detailed understanding with the editor.

Six principles of advertising poster design

1. Impact principle.

In the dazzling variety of advertisements, in order to quickly attract people's attention, creative posters in advertising companies must put improving visual tension in the first place. Photo is a common visual content in advertising. It fully combines photography art with computer post production, expands the vision and expression methods of creative posters of advertising companies, produces a strong visual impact and leaves a deep impression on the audience.

2. Inclusive principle.

What attracts people's attention is form, and what moves people's hearts is content. The unique and eye-catching form must contain profound content that can withstand people's thinking, so as to have the charm of attracting people to look again and again. This requires that the creative advertising poster design of advertising companies should not stay on the surface, but make the "essence" appear through the "appearance", so as to effectively tap the deep desire of readers.

3. Novelty principle.

Novelty is not only the remarkable mystery of advertising works, but also a law of advertising creativity that can not be ignored. With novelty, the creative posters of advertising companies can fluctuate, rise and fall, and be fascinating; With novelty, the theme of creative posters of advertising companies can be deepened and sublimated.

4. It should be planned reasonably.

Whether the layout planning of each advertising poster design is scientific and standardized also affects the advertising effect of advertising poster design. Scientific layout can create a better visual effect for everyone.

5. It needs to be ingenious.

The idea of a product often determines whether a product can be liked by everyone. For an ingenious advertising poster design, it will undoubtedly attract everyone's attention, and it is also a very important condition to be recognized by people.

6. The content should be comprehensive and sufficient.

Because the most important element of advertising poster design is advertising, when designing advertising poster design, we should integrate the information about advertising into the design of advertising poster as much as possible.

Six elements of advertising poster design

1. Theme.

The theme is the central idea or basic viewpoint of advertising, which plays the role of commander and soul in advertising. It is the "Outline", and only by outline can we see. Therefore, any advertisement should have a distinctive theme. The theme should adapt to the overall marketing strategy and advertising objectives, reflect the information of goods, services, images and ideas, reflect individual characteristics, be concise and comprehensive, adapt to the public psychology, and be easy to remember and spread.

2. Design.

Design is to form new ideas through conception, combine words and pictures, and show the artistic conception of marketing. The basic point of design is conception, which should not only reflect the internal details of goods and services, but also make the expression form and style easy for the audience to accept and produce curiosity and research psychology. Design is the decisive factor for the attractiveness of marketing advertising.

3. Manuscript.

The manuscript includes language and text, which is also an essential element in various advertisements. In physical advertising, most of them are expressed in words; In addition to words, advertisements on electronic display screens are also expressed in language. The manuscript expresses the basic content of advertising information, which should be concise, clear, accurate and expressive on the whole. If you can finish with 10 words, never 15 words.

4. Pictures.

Pictures can be divided into still pictures and electronic film and television pictures. Pictures convey information value by symbols, which can improve attention. The audience's acceptance of pictures is higher than words, and has strong expressiveness. Therefore, in the selection of pictures, we should try our best to effectively display the image of the company (buildings, equipment, personnel, etc.), products and services and give people a sense of reality.

5. Sound.

In electronic advertisements such as LED display screen and LCD screen, sound elements are often added. The voice must match the marketing content. It should not be too noisy in the public environment. It should be clear, brief and easy to identify. Good use can set off the atmosphere, prompt and hint, and reflect the image of products or services.

6. Background.

Background is the factor that sets off or sets off, so the use of background in advertising works can't dominate. However, the good use of background can sometimes strengthen the appeal of advertising, improve the attention, understanding and memory of advertising, make marketing advertising more complete, reflect with other main elements, and jointly reveal and deepen the advertising theme. The background includes both text background and sound background, which all play a role of contrast or contrast to make the advertising theme more distinctive.

There are many things that need to be paid attention to in the design of advertising posters. We should pay special attention to the design and have corresponding guidelines on the premise of ensuring the needs of customers!